Measuring SEO ROI a small business can trust

Rankings don't pay salaries. How to tie organic work to pipeline and revenue in a report anyone can read.

Why it matters

Search keeps changing shape, but the fundamentals compound: a healthy site, content that answers real intent, and a steady publishing cadence. This note is a short field report on how we think about it.

How SERP Agent handles it

The agent runs the audit, builds the strategy, writes and publishes — then tracks results across Google and AI engines and refreshes what slips. No dashboards to babysit, no specialist to hire.