E-E-A-T
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness — the framework from Google’s Search Quality Rater Guidelines for judging content quality. It is not a direct ranking factor but describes what Google’s systems are built to reward, with Trust as the most important member.
E-E-A-T in practice
Show first-hand experience, name real authors and sources, keep facts accurate and current, make contact and policies visible, and earn references from other trusted sites. For AI-generated content the same bar applies — grounding in real business facts is what supplies the E and the T.
Reading about SEO is optional. Doing it isn’t.
SERP Agent runs the whole program — audit, strategy, content, links and AI-search visibility — every day, on its own.
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