What Is GEO? Generative Engine Optimization
What is GEO (Generative Engine Optimization)?
Generative Engine Optimization (GEO) is the practice of optimizing a website so that generative AI systems — ChatGPT, Gemini, Perplexity, Google AI Overviews — mention and cite it inside their generated answers, rather than only listing it among links.
How GEO works in practice
Generative engines retrieve sources, then synthesize. GEO improves both steps: retrieval (crawlable, render-ready pages, llms.txt, structured data) and selection (quotable statements, unique facts and data, consistent entity information, authority).
GEO vs. AEO
The terms overlap heavily and are often used interchangeably. AEO emphasizes being the answer to a question; GEO emphasizes presence inside generative output as a whole — brand mentions, citations and recommendations.
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